Increase your internal brand engagement with our purposeful end-to-end corporate branding and design services

What is the importance of CORPORATE BRANDING FOR internal brand ENGAGEMENT?

Corporate branding is all about connecting your employees with your brand values, purpose and position. It is the organisation’s ability to connect employees to the work that needs to be carried out so they are inspired to deliver.

Internal brand engagement will motivate employees to understand, believe in and live your brand, becoming your biggest brand advocates.

Corporate branding will increase internal brand engagement, resulting in the organisation’s ability to outperform the competition through the discretionary effort of its employees.

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What is the difference between internal and external branding?

External branding is aimed at retaining your existing customer base and attracting new customers to your brand’s values and purpose, whilst encouraging customers to choose your product and service offering.

Internal corporate branding aims to connect your employees with your values, your purpose and your offering / product to create a positive culture, a motivated workforce and inspire work that matters.

Internal corporate branding requires in depth knowledge and understanding of the business and the employees that work there for it to be successful, not dissimilar to the importance of understanding your customers.

Benefits to your organisation

There are many benefits that internal brand engagement can have on your employees and the organisation as a whole. Some of these benefits include:

Deliver an authentic brand presence to consumers and employees.
Build an energised company culture where employees are connected to the brand and drive an employee’s appetite to give discretionary effort.
Allow staff to be authentic when speaking with customers, which will improve customer engagement and business performance.
Employee retention and engagement will increase, also reducing turnover and recruitment costs.
Attract the talent you need for your organisation to grow.

“If meaningful connections can be made between employees and their organisation, a strong connection raises the likelihood of employee advocacy from 9 per cent to 46 per cent.”

— 2021 Gartner

Once developed, where is INTERNAL CORPORATE branding applicable?

Once your internal corporate brand is aligned to your organisation’s values, purpose and external positioning, it is important to ensure your strategy and design follows in practical application. Here are just a few examples to get started!

Internal and external brand guidelines – including the story you want to be told and be understood
Best employee onboarding experiences - creating a positive impression amongst new starters
Workplace learning and training modules
Intranets, LMS, communication portals
Virtual designed tools / templates such as PPT templates, email signatures, letterheads, policies meeting backgrounds / masterclass templates
Brand / employee videos (hype reels, events, training, talent attraction)
All internal communications e.g. emails, newsletters, town halls
Employer branding strategy e.g. recruitment branding
Internal events - face to face, virtual, hybrid
Reward and recognition programs
Office environment e.g. branding, colours, posters, signage

Our approach to CORPORATE BRANDING and design FOR INTERNAL BRAND ENGAGEMENT

As a corporate branding agency in Sydney, we offer internal brand engagement with strategy and design across Australia and worldwide.

Our approach is focused on the audience at the core.

HERE IS HOW WE DO IT:

The Corporate Crayon Approach

Why work with Corporate Crayon

Read our case studies and see what our clients are saying about our corporate branding agency in Sydney:

Featured

Matthew W. Kagel — FORMER Director of Communications and Government Affairs, Pepsi Bottling Ventures

The Corporate Crayon team are communication pros! Their deeply researched approach and incredible expertise in internal communications deliver strategic solutions that truly move the needle. The team’s understanding of employee motivation was key to driving engagement and action, and they’ve consistently gone above and beyond to ensure our actions are aligned with our goals. We couldn’t be more impressed with their professionalism and results!

Rodney Goodland – FORMER Director Talent, Capability & Culture, Luxottica Australia

We engaged Corporate Crayon to help us with a culture transformation project we were undertaking across our business. What I found so refreshing about Corporate Crayon was their ability to balance the strategic objectives of the company while engaging the human side of the workplace through their creative approach, which gives them a unique and special quality.

Case Studies

Central Coast Council — EMPLOYEE VALUE PROPOSITION

The Central Coast Council partnered with Corporate Crayon to develop an EVP to attract and retain a diverse talent pool with an externally unique and internally common employer identity.