Our employee communications experts will help you define and deliver an internal communications strategy that meaningfully connects with your employees

What makes an effective internal communications strategy?

Understanding your employee audience and organisational goals is key to defining an internal communications strategy that works. Effective employee communications will increase the meaningful connection between employees and the organisation to have a positive impact on overall performance and success.

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Key moments for internal employee communications

How and when you communicate to your employees through internal communication is important, particularly during key moments and / or major changes. Ensuring you get this right is crucial to the impact of the message/s on your employees and how likely the change is to be embedded ongoing.

Our team of employee communication experts will utilise best practice to help you define an internal communications strategy for communicating the following to employees:

Strategic goals and plans
Organisational change management
Company values
Employee value propositions
Employee benefits
Company-wide employee recognition
Mergers, restructures and redundancies
Many more!

Benefits to your organisation

With organisations across the globe now moving to flexible working arrangements for their employees, effective internal communications strategies are more important than ever.

There are many benefits that effective internal communications can provide employees and the organisation as a whole. Some of these benefits include:

Higher employee engagement and energised company culture - Best practice internal communication does more than just deliver information to employees. It should also increase connection across the organisation and create an environment where two-way communication is the norm. This creates better engagement with employees, and therefore increased employee engagement and an energised company culture.
A boost in productivity - Employees who have a clear understanding of what’s expected of them and feel connected to their work and organisation are more likely to be productive and perform effectively.
Increased employee job satisfaction and retention - Communicating with your employees the future goals of an organisation and linking the role they play in ensuring the business meets those goals will build their support and belief. Employees are then more likely to experience increased job satisfaction through creating a workplace that is collaborative and inspiring work that matters.

“Helping employees understand how their work connects to the goals of others and the company can improve performance by up to 10%.”

— Gartner 2019

What types of communications support and tools do we provide?

We provide the following support to organisations to create effective employee communications, from internal communications strategies to implementation:

Communications research with employees and stakeholders
Review of existing internal communications strategies, framework and tools
Creation of internal communications strategies, framework, calendars and tools
Internal communication planning
Design of event/business presentations and agendas (face to face, virtual, hybrid)
End-to-end video development (direction, storyboarding and scripting, filming and editing)
Scriptwriting for executive/leader messaging
Employee engagement survey results communication
Copywriting
Employee communications platform and channel implementation
Content creation, branding and design execution and asset development
Employee Communication platform implementation

We also provide external talent communications support such as Job Advertisements, Careers Website development, and LinkedIn content creation.

Our approach to defining an internal communications strategy

We offer internal communications strategies across Australia and worldwide.

HERE IS HOW WE DO IT:

The Corporate Crayon Approach

Why work with Corporate Crayon

Our employee communication expertise and creativity deliver impactful end-to-end internal communications solutions to help organisations create a high-performing culture with engaged employees.

We are trusted by organisations, of all sizes and industries, Australia and Worldwide.

With our values Flexibility, Trust and Imagination at the core of how we work, your team will have the support they need in delivering effective employee communication solutions that increase employee connectivity and productivity.

Featured

Matthew W. Kagel — FORMER Director of Communications and Government Affairs, Pepsi Bottling Ventures

The Corporate Crayon team are communication pros! Their deeply researched approach and incredible expertise in internal communications deliver strategic solutions that truly move the needle. The team’s understanding of employee motivation was key to driving engagement and action, and they’ve consistently gone above and beyond to ensure our actions are aligned with our goals. We couldn’t be more impressed with their professionalism and results!

Our partners

Corporate Crayon is also a proud partner of Staffbase – a leading provider of Employee Communications Platforms worldwide, enabling organisations to reach all employees and ease accessibility.