Showcase your company and attract top talent with a well-designed careers website as part of your employer branding and recruitment marketing strategy

At Corporate Crayon, we're experts in employer branding and recruitment marketing. Our team understands the importance of a well-designed careers website. Not only does it provide an easy-to-navigate platform for job seekers to search and apply for open positions, your website also offers potential talent an insight into your company culture, giving you complete control of your recruitment marketing.

Employer Branding & Careers Website Development Brochure

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WHAT IS EMPLOYER BRANDING?

Employer branding refers to the image and reputation that your company projects to external talent, current employees and the public as a desirable place to work. The first step to employer branding is developing your Employee Value Proposition (EVP) to attract and retain top talent. At Corporate Crayon, we are experts in EVP development as part of our employer branding and recruitment marketing service in Australia and worldwide. Understanding and implementing your EVP ensures you can attract and retain the best talent.

WHY INVEST IN A CAREERS WEBSITE?

Your careers website is the critical recruitment marketing tool that showcases your organisation and your unique Employee Value Proposition (EVP). It is the best way to attract and recruit talent for your organisation. By investing in a careers website, you're investing in your organisation and future talent. This gives you and your organisation a chance to position your employer brand and compete in the recruitment market in Australia and worldwide. Providing talent with a user-friendly and engaging platform allows job seekers to learn more about your company and, ultimately, apply for a position. A well integrated careers website or careers page can work seamlessly with your application and onboarding process.

OUR APPROACH TO CAREERS WEBSITE DEVELOPMENT

At Corporate Crayon, we partner with website development engineers to deliver Careers Websites and Careers Pages (on your existing website). We can provide an end-to-end service from concept to launch and ongoing management following our unique approach.

Our process includes:

Research and Exploration of your employer brand and recruitment marketing strategy, and your audience, including external talent
Website concept development and user journeys
Engaging content creation to create a unique experience that aligns to your employer branding and to inspire top talent to work for you
Custom design for your organisation and target talents’ unique needs
Technological build, implementation and testing with support from our partner organisation
Ongoing user-testing for optimisation
Ongoing technical and content management support.

HERE IS HOW WE DO IT:

The Corporate Crayon Approach

WHY WORK WITH CORPORATE CRAYON

Corporate Crayon caters to various organisations to showcase their employer branding in Australia and worldwide, providing each with a succinct, technologically capable and easy-to-use careers website. An effective Careers website requires in-depth knowledge of your employer brand and recruitment marketing strategy and your talent audience.

Through our combined knowledge of employer branding and recruitment marketing in Australia and worldwide, extensive knowledge of talent and their motivators, creative design and purposeful engineering, our team is here to deliver an effective careers website from end-to-end.

Read our case study to discover more:

Pepsi Bottling Ventures — Company & Careers Website

Featured

Matthew W. Kagel — FORMER Director of Communications and Government Affairs, Pepsi Bottling Ventures

The Corporate Crayon team are communication pros! Their deeply researched approach and incredible expertise in internal communications deliver strategic solutions that truly move the needle. The team’s understanding of employee motivation was key to driving engagement and action, and they’ve consistently gone above and beyond to ensure our actions are aligned with our goals. We couldn’t be more impressed with their professionalism and results!