Employee Value Proposition (EVP) & Employer Branding Development
In today’s competitive talent market, a compelling Employee Value Proposition (EVP) is essential. Our EVP and Employer Branding Development services craft tailored solutions, helping organisations in Australia and globally attract, engage, and retain top talent.
The Importance of Employee Value Proposition (EVP) & Employer Branding
A well-defined Employee Value Proposition (EVP) is the foundation of a strong employer brand. It allows you to clearly communicate why your company is an employer of choice and highlights what differentiates your workplace. EVP plays a vital role in attracting top talent, driving employee engagement, and improving retention.
- Attracts skilled candidates
- Enhances employee morale and satisfaction
- Boosts retention and performance
Aligning your EVP with the company’s core values and mission is essential for building a unified message that resonates with both potential and current employees. A compelling EVP not only helps in talent attraction but also fosters greater engagement, leading to a stronger and more productive workforce.
About Our EVP & Employer Branding Development Services
Our EVP Strategy Services are designed to help organisations develop a unique and authentic Employee Value Proposition that attracts top talent and aligns with your overall business strategy. Through our tailored approach, we assist in creating a value proposition that resonates with both prospective employees and current teams, improving employee engagement and workforce retention.
Our Employer Branding Solutions focus on enhancing your company’s reputation as an employer of choice, effectively communicating your corporate values, culture, and work environment to potential candidates. We integrate SEO, CRO, and LLM principles to ensure your employer brand is visible, engaging, and optimised for talent acquisition.
Who Should Invest in EVP & Employer Branding Development?
Our EVP & Employer branding development services are ideal for:
Senior Leaders and Executives who aim to improve recruitment efforts and attract the best talent in the market.
HR Teams seeking to create a compelling EVP that aligns with the company's culture and strategic goals.
Marketing Teams focused on aligning recruitment marketing with employer branding to attract top talent.
Organisations of all sizes across Australia and worldwide looking to strengthen their employer brand and improve employee engagement.
Whether you’re starting from scratch or refining your existing EVP, our solutions are tailored to meet the unique needs of your organisation.
Key Benefits
Building a strong employee value proposition (EVP) and aligning it with your employer branding strategy provides numerous benefits for your organisation:
- Attracts Top Talent: A strong EVP differentiates your company in the job market, attracting qualified candidates who align with your values and culture.
- Improves Employee Engagement:An authentic EVP boosts morale, job satisfaction, and long-term engagement, leading to a motivated and loyal workforce.
- Enhances Employee Retention: A compelling EVP ensures employees feel valued and aligned with your company’s mission, reducing turnover and improving retention.
- Strengthens Employer Brand: A cohesive and compelling employer brand enhances your reputation as an employer of choice, making it easier to recruit the best talent.
Our EVP and Employer Branding Development Process
Research & Discovery
Analyse your company’s culture, values, and goals to understand what makes you stand out as an employer.
EVP Development
Collaborate with leadership and HR teams to craft a unique EVP that aligns with your culture and resonates with your target talent.
Employer Branding Strategy
Develop a comprehensive strategy using SEO, LLM, and CRO principles to make your brand visible and attractive to job seekers.
Design & Implementation
Assist in implementing your EVP through design, content, and messaging that effectively showcases your brand.
Continuous Support & Optimisation
Provide ongoing guidance to ensure your EVP and employer brand evolve with market trends and organisational goals.
Why Choose Us for EVP & Employer Branding Development?
At Corporate Crayon, we combine years of expertise in EVP development, employer branding, and talent acquisition strategy to deliver results that align with your business objectives:
Expert-Led Approach
Our team of consultants has deep expertise in employee engagement, EVP, and employer branding, helping you create a compelling narrative that attracts the right talent.
Custom Solutions
We offer tailored solutions that reflect your company’s culture, values, and business goals, ensuring that your EVP resonates with your target audience.
Proven Results
Our strategies have helped organisations across Australia and worldwide enhance their employer brand and attract top-tier talent.
What Our Clients Say
Disrupting all the typical patterns of a corporate off-site with innovative thinking extending into everything they do. All delivered with a balance of sophistication, creativity & authenticity to make innovative change happen in an multi-national.
Dr Jason Fox
Best Selling Author
Corporate Crayon offers a great service with creative ideas and tools to strengthen and enrich the content of the custom-made programs they create. They are flexible and very diligent and an ability to leverage diverse thinking based on their past professional HR experience in Asia.
Mikiko Yamano
Senior HR Manager
We engaged Corporate Crayon to help us with a culture transformation project we were undertaking across our business. What I found so refreshing about Corporate Crayon was their ability to balance the strategic objectives of the company while engaging the human side of the workplace through their creative approach, which gives them a unique and special quality.
Rodney Goodland
FORMER Director Talent, Capability & Culture, Luxottica Australia
We recently partnered with Evelyn Jackson and the Corporate Crayon team to ideate and then deliver on our employee conference in March 2021.
With this conference we wanted to achieve two things
1. We wanted to kick start 2021 and bring our team together to reconnect after being apart in 2020.
2. We wanted to launch our global behaviours in a fun and engaging way that made them come to life off the page.
Evelyn was fantastic in helping me realise and unpack what I wanted to achieve from the day, but more importantly she brought a real creative flare on how our goals could come to life.
The Team came up with some great ideas which really play into the concept of making work more fun and playful, and we have had nothing but compliments from our employees on how much they enjoyed the day.
If you’re looking to create something fresh and interactive at your next event, this is definitely the team to partner with.
With this conference we wanted to achieve two things
1. We wanted to kick start 2021 and bring our team together to reconnect after being apart in 2020.
2. We wanted to launch our global behaviours in a fun and engaging way that made them come to life off the page.
Evelyn was fantastic in helping me realise and unpack what I wanted to achieve from the day, but more importantly she brought a real creative flare on how our goals could come to life.
The Team came up with some great ideas which really play into the concept of making work more fun and playful, and we have had nothing but compliments from our employees on how much they enjoyed the day.
If you’re looking to create something fresh and interactive at your next event, this is definitely the team to partner with.
Leila Watts
HR Director Australia and New Zealand
We engaged Corporate Crayon to assist us with the creation of the OPSM values, back in 2016. It was important to us to work with a team that would create the values through data collected directly from our employees to ensure our Values were genuine. We also wanted our values to be easy to remember, inspiring and creative. Corporate Crayon delivered all of this and more! The OPSM employees absolutely loved the values when we launched them, and I am happy to say the OPSM Values are still lived today.
Emma Mulroney
FORMER Internal Communications Lead, Luxottica Retail Australia
I’m pleased to highly recommend the team at Corporate Crayon for their exceptional expertise in people and culture related initiatives. I have engaged Evelyn Jackson and her team of talented experts to assist my team with building a refreshed careers website, defining our Values, communicating our Employee Value Proposition, creating internal communications collateral and developing innovative eLearning training modules. All assignments were very well executed and met the project briefs. I have no hesitation in referring Corporate Crayon to other organisations.
Kate Berry
Chief People Officer, G'Day Group
Corporate Crayon worked in partnership with our teams to deliver visible culture change through the development and communication of our company values.
The team used an insights-based approach, with a keen focus on understanding our strategic goals and our people. Their focus and care to ensure the desired impact and their creative execution is second to none.
The team used an insights-based approach, with a keen focus on understanding our strategic goals and our people. Their focus and care to ensure the desired impact and their creative execution is second to none.
Claire Niver
FORMER CHRO, Pepsi Bottling Ventures PPC
Evelyn and the team at Corporate Crayon took us through each step of the process with professionalism, patience and valuable insights. We could not have developed such a strong EVP without their support.
Esther Christen
Head of People and Culture, GME
The Corporate Crayon team are communication pros! Their deeply researched approach and incredible expertise in internal communications deliver strategic solutions that truly move the needle. The team’s understanding of employee motivation was key to driving engagement and action, and they’ve consistently gone above and beyond to ensure our actions are aligned with our goals. We couldn’t be more impressed with their professionalism and results!
Matthew W. Kagel
FORMER Director of Communications and Government Affairs, Pepsi Bottling Ventures
Evelyn and the team at Corporate Crayon helped us develop and implement an EVP that united our teams across the Suntory brands. With their focus on understanding our people and cultures, extensive research and authentic creative they captured the essence of who we are. If you are looking for an agency that will work in partnership and deliver great work, look no further.
Sarah Langley
SVP Chief People, Culture & Communications Officer, Suntory
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FAQs
1. What is an Employee Value Proposition (EVP) and why is it important?
An Employee Value Proposition (EVP) defines the unique benefits and experiences your organisation offers employees. It shapes how you attract, engage, and retain talent. A clear EVP communicates your values, culture, and purpose — helping your brand stand out in Australia’s competitive talent market.
2. How does Corporate Crayon help develop an EVP?
Corporate Crayon combines behavioural research, employee insights, and strategic storytelling to create an EVP that authentically represents your organisation. We work with your leadership and HR teams to design an EVP framework, visual identity, and communication strategy that inspire long-term engagement.
3. What’s the difference between EVP and Employer Branding?
Your EVP is the promise you make to employees — what they gain from working with you. Employer Branding is how that promise is communicated through design, tone, and storytelling. Corporate Crayon ensures your EVP and employer brand align perfectly to create an authentic, consistent experience for current and future employees.
4. How can a strong EVP improve talent attraction and retention?
A strong EVP helps candidates see your organisation as a place where they’ll thrive. It reduces recruitment costs, increases employee loyalty, and enhances reputation. Data shows that companies with strong EVPs experience 50% lower turnover and higher engagement across teams.
5. Do you offer EVP and Employer Branding services across Australia?
Yes! Corporate Crayon is based in Mosman, NSW, and serves clients across Australia and New Zealand. We partner with businesses of all sizes — from startups to enterprise organisations — to develop meaningful, data-driven EVPs and employer brands that deliver measurable impact.