Pepsi Bottling Ventures — COMPANY & CAREERS Website
A REFRESHED EXPERIENCE
We developed Pepsi Bottling Ventures new website to attract top talent and showcase their employer brand.
THE CLIENT
Pepsi Bottling Ventures (PBV) is the largest privately held bottler, operating 18 facilities with over 3,000 employees in the United States.
Responsible for the manufacturing of over 25 beverage brands including Pepsi, Mountain Dew, Dr Pepper, bubly, and Gatorade - just to name a few!
Date
Project Start Date: July 2022
Project Completion Date: June 2023
Service
Employer branding and careers website development
The challenge
Pepsi Bottling Ventures engaged Corporate Crayon to redevelop their Careers website page to showcase the newly developed organisational values, attract top talent and make the application journey easier.
The project scope expanded to the entirety of the Pepsi Bottling Ventures website to modernise and refresh the branding, structure, design, content and user-experience.
The website was in need of a complete overhaul and a real focus to attract talent. The challenge was to create a website that matched the company’s innovative, forward-thinking strategy, its core vision and mission and the values that guide its culture.
The Process
Following our unique approach, and partnership with our engineering partner, Corporate Crayon led the end-to-end process of redeveloping PBV’s Website:
Discovery - the most important stage of any project is our Discovery phase. For this project we conducted multiple workshops with key stakeholders and other critical research within the organisation to uncover key insights
Connection - a thorough review and analysis was conducted of the audience, insights, brand and content to craft the brand story, content and desired website experience
Human - bringing to life the desired website experience with a human-centred approach. This included the proposal of the new site structure, functionality and creative content requirements
Considered Design - building the website, with our partner engineers, our user-experience team to test and validate and a validation of content critical to our audience
Simple Application - supporting PBV with the technical launch of the website and development of the internal and external communication strategy of the website launch to drive traffic and engagement
The Outcome
pepsibottlingventures.com
Key features:
A Values-led experience and design to showcase the employer brand of Pepsi Bottling Ventures “We Are PBV”
Refreshed and engaging new content (video, imagery, graphics, more information)
Improved Careers page with
- Integrated job application portal to make searching for available positions easier
- Embedded talent community sign up for alerts of new positions to capture future talentImproved ‘Contact Us’ page with more custom options for users to contact the relevant PBV department
Custom interactive locations map
The final result?
A refreshed experience that is user-friendly, helpful, simple and intuitive. Delivering to the needs of our audience and key stakeholders while showcasing the best of Pepsi Bottling Ventures.
The Feedback
We have built a website that we are proud of. The Corporate Crayon team has a deep understanding of talent, a fresh and distinct approach to design that delivered exactly what we needed. If you want a team that cares about your website as much as you do, this is the team to partner with.
- Matthew Kagel (Director of Communications & Government Affairs)
NEED A CAREERS WEBSITE REFRESH FOR YOUR ORGANISATION?
Let us partner with you to create an impactful employer brand website that attracts top talent! Contact us today.