Kinetic IT — EMPLOYEE VALUE PROPOSITION

 
 
 
 

Kinetic IT partnered with Corporate Crayon to develop their employee value proposition to attract and retain talent and drive employee engagement.

THE CLIENT

Kinetic IT is a leading Australian-owned IT service provider of adaptive technology solutions that harness human intelligence, enhance the user experience, and drive meaningful change. Their service portfolio offers technology solutions adapted to their customers’ environments to help them succeed. With over 1000 employees across Australia, Kinetic IT pride themselves on teamwork, empowering individuals to work together to achieve a common goal.

Date

Project Start Date: May 2024
Project Completion Date: February 2025

service

Employee Value Proposition (EVP)

The Problem

To develop an EVP that attracts critical talent, drives employee engagement, and supports talent retention in areas with moderate turnover, despite the challenge of varying working environments and cultures across different client sites. To address the diverse employee experiences shaped by each unique workplace culture.

The Creative Challenge

To develop a visual identity that embodies the employer brand, fosters workforce unity, and resonates with employees by reflecting their employee experience.

Project Objectives

  • To conduct an EVP diagnosis and develop an actionable and future-proof EVP that is authentic and inspiring.

  • To create a visual language that represents the employee experience at Kinetic IT and employer brand promise to existing and future talent and brings the EVP to life.

  • To support the implementation of the EVP with application best practices.

The Process and Deliverables

 
 

Following our unique 5-step approach, Corporate Crayon led the end-to-end process of developing the Kinetic IT EVP.

  • Discovery - every successful project begins with the ‘Discovery’ research phase. For this project we reviewed strategic documentation, conducted interviews with the executive leadership team, a workshop with key stakeholders/mangers, focus groups with employees, and as well as a desktop analysis of four talent competitors and an external talent survey to understand employer preferences and employer brand recognition.

  • Connection – through a deep dive into the talent audience, research insights, and brand, we identified key themes and crafted the expression and employer brand story, ensuring the development of an authentic and inspiring EVP.

  • Human - as part of our human-centred approach, we engaged a diverse range of stakeholders to ensure the EVP direction is both relevant and fit-for-purpose to meet organisational objectives.

  • Considered Design - bringing the EVP to life with a compelling visual identity that reflects the employer brand, ensuring seamless integration both internally and externally. Corporate Crayon developed the EVP logo and design elements as an extension of Kinetic IT’s existing branding.

  • Simple Application – To support the implementation of the EVP, Corporate Crayon provided an EVP One-Pager which serves as the tangible EVP framework, clearly and practically outlining what is currently offered and future commitments.

The Outcome

Brand Story & Expression

 
 

Guided by the research findings and talent audience needs, Corporate Crayon developed the Kinetic IT employer brand story:

 
 

Pillar One “Making a difference” reflecting Kinetic IT’s commitment to innovation and customer success and empowering their crew and community by leveraging technology to solve complex challenges and drive meaningful transformation.

 
 

Pillar Two “Great culture, great crew” showcasing the focus on a collaborative and supportive workplace, where camaraderie, recognition, and career growth are fostered, ensuring everyone feels valued, empowered, and connected.

 
 

Pillar Three “Your best, real self” highlights the power of embracing individuality, cultivating an inclusive environment where diverse talents flourish, and offering opportunities for every crew member to shape their own career path.

Corporate Crayon captured the unique benefits and experiences Kinetic IT offers its employees in a brief and compelling expression/tagline:

Be You. Create the Future.

The Result

Assessing the impact of an Employee Value Proposition (EVP) is just as crucial as developing one. It involves understanding how the employer brand is perceived and tracking changes over time. This requires leveraging key metrics and feedback sources to gain valuable insights into the EVP’s effectiveness, including:

  • Employee Testimonials

  • Feedback from Managers and Leaders

  • Cultural Alignment

  • Recruitment Metrics

Let us partner with you to create an impactful employee value proposition! Contact us

 
Branding design, EVPJo MurphyEVP