Pepsi Bottling Ventures — INTERNAL COMMUNICATIONS
Pepsi Bottling Ventures partnered with Corporate Crayon to conduct extensive research on internal communications, form recommendations and based on that develop a communications strategy.
THE CLIENT
Pepsi Bottling Ventures (PBV) is the largest privately held bottler, operating over 18 facilities with over 2,800 employees in the United States.
Responsible for the manufacturing of over 25 beverage brands including Pepsi, Mountain Dew, Dr Pepper, bubly, and Gatorade - just to name a few!
Date
Project Start Date: October 2023
Project Completion Date: December 2023
service
Internal Employee Communication Strategy & Delivery
The Objective
To conduct research and gather insights to develop an informed 5 year communications strategy. Key objectives included understanding organisational objectives, the current and desired employee communications experience, employee and stakeholder communication needs, and identify strategic opportunities for improvement.
The Process
Discovery / Research
The Discovery/Research phase was critical to develop a successful internal communications strategy as we know connection between employees and an organisation is meaningful when it is built with intent, insight and authenticity.
For the project, Corporate Crayon built on our existing knowledge of the PBV workforce and culture with an immersive research trip. This included engagement with all levels of the organisation to gather quantitative data and insights, supplemented by facility and field visits to gain first-hand experience of the work environment and culture. This included:
Facilitated Executive Leadership Session to explore and validate the company vision, objectives, employer brand differentiation and role of communications to deliver the high-performing culture into the future
Key Business Stakeholder Meetings to understand their roles, priority and objectives; and how corporate communications could better support them, their teams and their stakeholders
Employee Focus Groups to gain insights into the current and desired employee communications experience and identify key areas to improve. The focus groups were conducted at multiple facilities with a selected representative sample of front-line employees and managers, to ensure we gained an authentic view of the employee experience across PBV. These were designed to be creative and engaging with a variety of activities to draw out feedback and insights.
Research Trip Report with detailed key findings and recommendations
Connection/ Strategy
Informed by the research findings, we developed the proposed 5-year corporate communications strategy. The strategy proposal outlined the key communication objectives and audiences, communication channels, key messaging and content pillars, and recommendations of strategic initative for success.
The Feedback
The Corporate Crayon team are communication pros! Their deeply researched approach and incredible expertise in internal communications deliver strategic solutions that truly move the needle. The team’s understanding of employee motivation was key to driving engagement and action, and they’ve consistently gone above and beyond to ensure our actions are aligned with our goals. We couldn’t be more impressed with their professionalism and results!
- Matthew W. Kagel, former Director of Communications and Government Affairs at Pepsi Bottling Ventures
Need help creating your own meaningful internal communications strategy?
As an end-to-end agency, we help organisations like Pepsi Bottling Ventures with research, strategy, and implementation to inspire work that matters. Combining our creative and talent expertise with a flexible approach, we can support you with any talent communications project or need.
To find out more about our employee communication solutions, get in touch with us today.