Why us

As employee experts, we help create high-performing cultures with meaningful connection and considered design with a deep understanding of people and what motivates them.
Our talent expertise and creativity deliver impactful solutions to inspire work that matters.

Our Approach

At Corporate Crayon, we follow a human-centered, insight-driven approach to create meaningful impact and lasting growth.

1. Discovery – Understanding Your Business

We begin by exploring your organisation’s goals, culture, and challenges through research, workshops, and interviews. This helps us uncover insights that form the foundation of a powerful brand strategy.

2. Connection – Building a Unified Brand Story

We align your brand, audience, and content strategy to create a clear, consistent message that connects emotionally and drives engagement across all touchpoints.

3. Humanisation – Creating Authentic Experiences

People are at the heart of everything we do. We design inclusive, empathetic, and authentic brand experiences that resonate with employees, clients, and stakeholders alike.

4. Continuous Improvement – Driving Sustainable Growth

We constantly measure, refine, and optimise strategies using data-driven insights, ensuring your brand evolves with market trends and continues to thrive long-term.
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Trusted by Organisations Across Industries

We partner with medium to large organisations that seek to connect, engage and develop their people. Below are some of the clients who trust us.
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What our clients say

Case Studies

We’re proud of the work we deliver.

Kinetic IT - EMPLOYEE VALUE PROPOSITION

Kinetic IT partnered with Corporate Crayon to develop their employee value proposition to attract and retain talent and drive employee engagement.
Branding design, EVP

Discovery Parks Respect at Work - BRANDING & DESIGN

In response to the December 2023 Respect@Work legislation, Discovery Parks partnered with Corporate Crayon to develop a unique visual…
Branding design

Pepsi Bottling Ventures — INTERNAL COMMUNICATIONS

Pepsi Bottling Ventures partnered with Corporate Crayon to conduct extensive research on internal communications, form recommendations and based on that develop a communications strategy.
Internal Communication

Pepsi Bottling Ventures — DEVELOPING & EMBEDDING VALUES

We developed and embedded the new WeArePBV values and supporting behaviours for Pepsi Bottling Ventures to foster a high-performing culture.
Branding design, Values

Suntory - EMPLOYEE VALUE PROPOSITION

We developed a new EVP that captured the Suntory employer brand and best represented the brand values.
Branding design, EVP

GME — EMPLOYEE VALUE PROPOSITION

GME partnered with Corporate Crayon to develop an EVP that helps attract and retain the best talent in the industry despite its smaller workforce size compared to larger talent competitors.
Branding design, EVP

Central Coast Council - EMPLOYEE VALUE PROPOSITION

The Central Coast Council partnered with Corporate Crayon to develop an EVP to attract and retain a diverse talent pool with an externally unique and internally common employer identity.
Branding design, EVP

Pepsi Bottling Ventures - COMPANY & CAREERS Website

Corporate Crayon developed the new Pepsi Bottling Ventures website to showcase their employer brand to attract top talent. Discover how.
Branding design, Careers Website

Suntory - E-LEARNING VIDEO SERIES

A series of bite size video content comprising masterclasses, Q&A sessions and live e-learning across the topics leaders needed most.
Branding design, Online learning

Northern Beaches Council - EMPLOYEE VALUE PROPOSITION

Northern Beaches Council engaged Corporate Crayon to solve for the recruitment and retention of talent.
Branding design, EVP

Insights & Thought Leadership

Stay ahead of emerging trends, research and thinking in culture, employee experience and internal communications.