Internal Communications

We design internal communication that connects your people to your strategy, improves engagement and drives organisational alignment.

The Importance

Why Internal Communications Drives Business Performance

Strategic internal communications are the foundation of organisational alignment and employee engagement. They communicate company direction, strengthen culture, and build trust between leadership and teams.

Corporate Crayon provides internal communications consultancy to medium and large organisations throughout Australia. Since 2016 the team has delivered employee engagement campaigns, EVP communications, change messaging and wellbeing programs for corporate, government and not-for-profit clients.

About Our Internal Communications Services

Our Internal Communications Strategy Services help organisations develop authentic communications that engage employees and align with business strategy. We build messaging architecture connecting brand values to employee experience with tone-of-voice frameworks and internal brand governance.

Our Employee Communications Solutions enhance how your organisation informs and activates people through targeted, multi-channel delivery. This includes strategic narratives connecting your EVP and employer brand identity, workplace wellbeing communications supported by employee listening and sentiment analysis, and internal brand toolkits ensuring visual consistency.

Who Should Invest in Internal Communications

Our internal communications consultancy services are ideal for:

Senior Leaders and Executives who need to communicate vision, navigate transformation, and inspire workforce confidence.

HR and People & Culture Teams seeking strategic support for EVP rollout, employer brand activation, engagement campaigns, and wellbeing communications.

Internal Communications Managers requiring external expertise, additional capacity, or creative execution for complex projects.

Organisations of all sizes across Australia and worldwide are looking to strengthen employee communications, employer brand, and internal alignment.

Whether you’re launching an EVP, managing change, activating company values, or strengthening wellbeing communications, our solutions are tailored to your needs.

Key Benefits of Strategic Internal Communications

Drives Strategic: Alignment Employees understand the company direction and their role in achieving business goals.
Accelerates Change Adoption: Structured messaging reduces resistance and helps employees understand why change is happening.
Reduces change resistance by 40%
Strengthens Employee Engagement: Authentic communication builds trust, improves morale, and fosters connection to purpose.
50% higher retention
Enhances Employer Brand: Strategic EVP and employer branding communications attract top talent.

How To Execute Internal Communication Strategies Step-by-Step

1. Research & Discovery

Analyse culture, communication challenges and stakeholder landscape through listening sessions, audits and sentiment benchmarking.

2. Strategy & Messaging Development

Craft communications strategy, key messages, tone of voice and channel mix, translating brand values into employee narratives.

3. Content Creation & Execution

Develop campaigns from leadership scripts and emails to video content and EVP rollouts with brand toolkits and templates.

4. Channel Optimisation & Delivery

Select and implement the right channels based on employee preferences, optimising intranets, email, digital signage and collaboration tools.

5. Continuous Support & Measurement

Track engagement metrics and refine messaging using sentiment analysis, wellbeing benchmarking and retention data to establish ROI.

Why Choose Us for Internal Communications Consultancy?

At Corporate Crayon, we combine expertise in internal communications, employee engagement, and strategic messaging to deliver results aligned with your business objectives:

Expert-Led Approach

Consultants bring deep expertise in behavioural psychology, communications strategy, change management, employer branding, and workplace wellbeing delivering evidence-based engagement frameworks.

Custom Solutions

Tailored solutions reflecting your culture, values, and business goals, from messaging architecture to internal brand toolkits and campaign frameworks.

Proven Results

Strategies that strengthen employee engagement, navigate change, activate brand values, and build high-performing cultures with end-to-end ROI measurement.

What effective internal communication looks like

50%

Higher employee retention in organisations with strong internal communications.

4–8wk

Typical timeline to design and launch a structured internal communications strategy.

Channels effective programs use to reach all employee segments across hybrid workforces.

What Australian Clients Say About Corporate Crayon

Disrupting all the typical patterns of a corporate off-site with innovative thinking extending into everything they do. All delivered with a balance of sophistication, creativity & authenticity to make innovative change happen in an multi-national.

Corporate Crayon offers a great service with creative ideas and tools to strengthen and enrich the content of the custom-made programs they create. They are flexible and very diligent and an ability to leverage diverse thinking based on their past professional HR experience in Asia.

We engaged Corporate Crayon to help us with a culture transformation project we were undertaking across our business. What I found so refreshing about Corporate Crayon was their ability to balance the strategic objectives of the company while engaging the human side of the workplace through their creative approach, which gives them a unique and special quality.

We recently partnered with Evelyn Jackson and the Corporate Crayon team to ideate and then deliver on our employee conference in March 2021.

With this conference we wanted to achieve two things
1. We wanted to kick start 2021 and bring our team together to reconnect after being apart in 2020.
2. We wanted to launch our global behaviours in a fun and engaging way that made them come to life off the page.

Evelyn was fantastic in helping me realise and unpack what I wanted to achieve from the day, but more importantly she brought a real creative flare on how our goals could come to life.

The Team came up with some great ideas which really play into the concept of making work more fun and playful, and we have had nothing but compliments from our employees on how much they enjoyed the day.

If you’re looking to create something fresh and interactive at your next event, this is definitely the team to partner with.

We engaged Corporate Crayon to assist us with the creation of the OPSM values, back in 2016. It was important to us to work with a team that would create the values through data collected directly from our employees to ensure our Values were genuine. We also wanted our values to be easy to remember, inspiring and creative. Corporate Crayon delivered all of this and more! The OPSM employees absolutely loved the values when we launched them, and I am happy to say the OPSM Values are still lived today.

I’m pleased to highly recommend the team at Corporate Crayon for their exceptional expertise in people and culture related initiatives. I have engaged Evelyn Jackson and her team of talented experts to assist my team with building a refreshed careers website, defining our Values, communicating our Employee Value Proposition, creating internal communications collateral and developing innovative eLearning training modules. All assignments were very well executed and met the project briefs. I have no hesitation in referring Corporate Crayon to other organisations.

Corporate Crayon worked in partnership with our teams to deliver visible culture change through the development and communication of our company values.

The team used an insights-based approach, with a keen focus on understanding our strategic goals and our people. Their focus and care to ensure the desired impact and their creative execution is second to none.

Evelyn and the team at Corporate Crayon took us through each step of the process with professionalism, patience and valuable insights. We could not have developed such a strong EVP without their support.

The Corporate Crayon team are communication pros! Their deeply researched approach and incredible expertise in internal communications deliver strategic solutions that truly move the needle. The team’s understanding of employee motivation was key to driving engagement and action, and they’ve consistently gone above and beyond to ensure our actions are aligned with our goals. We couldn’t be more impressed with their professionalism and results!

Evelyn and the team at Corporate Crayon helped us develop and implement an EVP that united our teams across the Suntory brands. With their focus on understanding our people and cultures, extensive research and authentic creative they captured the essence of who we are. If you are looking for an agency that will work in partnership and deliver great work, look no further.

How we support internal communication

Clear, consistent internal communication doesn’t happen by accident. It needs structure, strategy and the right delivery approach.

Corporate Crayon designs internal communication systems that connect employees to leadership vision, support change adoption and build organisational alignment.

We develop end-to-end programs across EVP communication, change messaging, wellbeing campaigns and multi-channel delivery, working with organisations across Australia to improve engagement, strengthen alignment and drive meaningful outcomes.

FAQ

1. What is an internal communications consultancy and why is it important?

Internal communications consultancy helps organisations design strategic messaging that engages employees, aligns teams with business goals, and drives performance. It shapes how people experience leadership vision, change, culture, brand values, workplace wellbeing initiatives, and employee experience programs. Strategic internal communications improve engagement, accelerate change adoption, and strengthen employer brand.

2. How does Corporate Crayon help develop internal communications strategy?

Corporate Crayon combines behavioural research, employee insights, and strategic messaging to create communications frameworks that authentically represent your organisation. We design messaging architecture, tone-of-voice systems, internal brand governance, and multi-channel delivery plans. Our approach includes employee listening, well-being assessments, and sentiment analysis.

3. What's the difference between internal communications and HR communications?

Internal communications focus on strategic messaging, leadership communications, change management, employer brand activation, and employee engagement. HR communications handle policies, processes, and compliance. Corporate Crayon operates as a communications consultancy helping Australian organisations build systems that drive alignment and performance.

4. How can strategic internal communications improve employee engagement and retention?

Strategic internal communications help employees feel informed, valued, and connected to organisational purpose. Clear messaging builds trust in leadership and creates psychological safety. When combined with employee listening, wellbeing communications, and EVP activation, internal communications create cultural cohesion. Organisations with strong internal communications experience 50% higher retention rates.

5. Do you offer internal communications consultancy services across Australia?

Yes! Corporate Crayon has offices in Brisbane and Sydney, serving clients across Australia. We collaborate with businesses of all sizes to develop strategic, data-driven internal communications throughout Sydney, Melbourne, Brisbane, and across Australia. Our services include employee engagement strategy, EVP development, employer brand communications, well-being communications, change messaging, and campaign execution.

6. How much does internal communications consultancy cost in Australia?

Internal communications consultancy investment varies based on project scope, organisation size and program complexity. Corporate Crayon offers tailored proposals for strategy development, campaign execution and ongoing retainer support. Contact the team for a customised quote aligned to your budget and goals.

7. How long does an internal communications strategy take to develop?

A structured internal communications strategy typically takes 4 to 8 weeks to design and launch, covering research and discovery, messaging development, content creation, channel optimisation and measurement framework setup.

8. What is EVP communications and how does it work?

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