How to Make Your EVP Part of Your Organizational DNA: 3 Steps
Most organisations invest significantly in developing their Employee Value Proposition. Research, workshops, leadership interviews, brand alignment – it takes time and real effort to get an EVP right. And then it launches. There’s an all-staff message, maybe a video from the CEO, a few assets pushed out across internal channels. And six months later, most […]
The 8 Elements of an Authentic Employee Value Proposition in Australia
Most Australian organisations that invest in developing an EVP do so with genuine intent. They want to attract better talent, retain the people they have, and communicate what makes them a genuinely good place to work. Where many fall short is in the depth of the work. An EVP that captures only the headline offer […]
How to Meaningfully Advance Your Career or Business in Australia
There is a gap in most Australian professionals’ development toolkit. They have a manager – someone who can provide performance feedback, assign work, and navigate organisational dynamics. They have a team – colleagues who share the context of their day-to-day work. And they have themselves – their own experience, judgment, and perspective. What many are […]
5 Wellbeing at Work Summit Takeaways for Australian Leaders
In November 2023, the Corporate Crayon team attended the Wellbeing at Work Summit – a day spent alongside organisations across Australia putting workplace wellbeing at the forefront of their culture. Together, we explored the Future of Work, Diversity, Inclusion and Belonging, and the practical strategies that Australian organisations are deploying to build workplaces where people […]
Employee Wellbeing at the Holidays: What Internal Comms Misses
December has a way of creeping up on everyone. One week it’s Q4 planning, the next it’s end-of-year reports, cascading deadlines, calendar invites piling up, and 200 unread emails before 9am. Most organisations head into the holiday season with genuine intentions. They organise a Christmas event. HR sends a wellbeing reminder. The CEO writes a […]
5 Key Insights to Employee Workplace Wellbeing in Australia
There is a number that every Australian leader needs to sit with. According to the Australia and New Zealand Autonomy of Work Index 2021, 92% of serious mental health concerns in Australian workplaces can be attributed to work-related stressors. Not personal circumstances. Not life events. Work-related stressors – factors that organisations directly create or have […]
Take Your EVP to the Next Level With Corporate Crayon’s 5-Step Approach
An Employee Value Proposition is not a document. It is not a set of talking points for your careers page. And it is definitely not a one-off strategy exercise that produces a polished deliverable and then sits in a folder. An EVP that is genuinely doing its job is a living, active, two-way promise between […]
Inspire Work That Matters: Corporate Crayon’s People-First Approach
Every agency says they are different. Most of them are not. They share the same processes, the same toolkit, and the same fundamental orientation – toward the organisation’s communication goals, not toward the people those communications are supposed to reach. Corporate Crayon was built on a genuinely different premise. Not as a point of difference […]
How to Create an Engaging Careers Website That Speaks to Top Talent
Imagine having exactly the number of applicants you need for every role in your organisation – and all of them coming directly to you from your website. That is not fantasy for Australian organisations with genuinely engaging careers websites. It is the practical outcome of investing in a talent attraction experience that is as carefully […]
How to Market Your EVP With a Careers Website to Attract Top Talent
Your organisation has invested in developing an Employee Value Proposition. You have done the research, articulated the offer, and built the communications strategy. You know what makes your organisation a genuinely compelling place to work. Now what? An EVP that exists as an internal strategy document and a refreshed careers page footer is not an […]