--- title: "Why us" url: "https://corporatecrayon.com/why-us/" site_name: "Corporate Crayon" content_type: "page" breadcrumbs: "Home > Why Us" description: "Why choose Corporate Crayon? Discover how we help organisations improve communication, engagement, and workplace culture effectively." language: "en" reading_time: "2 min read" summary: "Why us As employee experts, we help create high-performing cultures with meaningful connection and considered design with a deep understanding of people and what motivates them.Our talent expertise..." last_modified: "2026-03-26T12:22:34+00:00" schema_type: "WebPage" estimated_tokens: 311 --- # Why us As employee experts, we help create high-performing cultures with meaningful connection and considered design with a deep understanding of people and what motivates them. Our talent expertise and creativity deliver impactful solutions to inspire work that matters. ## Our Approach At Corporate Crayon, we follow a human-centered, insight-driven approach to create meaningful impact and lasting growth. ### 1. Discovery – Understanding Your Business We begin by exploring your organisation’s goals, culture, and challenges through research, workshops, and interviews. This helps us uncover insights that form the foundation of a powerful brand strategy. ### 2. Connection – Building a Unified Brand Story We align your brand, audience, and content strategy to create a clear, consistent message that connects emotionally and drives engagement across all touchpoints. ### 3. Humanisation – Creating Authentic Experiences People are at the heart of everything we do. We design inclusive, empathetic, and authentic brand experiences that resonate with employees, clients, and stakeholders alike. ### 4. Continuous Improvement – Driving Sustainable Growth We constantly measure, refine, and optimise strategies using data-driven insights, ensuring your brand evolves with market trends and continues to thrive long-term. ![Ellipse 29 image not found....!](https://corporatecrayon.com/wp-content/uploads/2025/11/Ellipse-29.webp) ## Trusted by Organisations Across Industries We partner with medium to large organisations that seek to connect, engage and develop their people. Below are some of the clients who trust us. ![HP-SLIDE-LOGO 1 image not found..!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-1.webp) ![HP-SLIDE-LOGO-IMAGE24 1 image not found..!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE24-1.webp) ![HP-SLIDE-LOGO-IMAGE 1 image not found..!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE-1.webp) ![HP-SLIDE-LOGO-IMAGE8 1 image not found...!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE8-1.webp) ![HP-SLIDE-LOGO-IMAGE13 1 image not found.!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE13-1.webp) ![HP-SLIDE-LOGO-IMAGE20 1 image not found..!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE20-1.webp) ![HP-SLIDE-LOGO-IMAGE17 1 image not found...!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE17-1.webp) ![HP-SLIDE-LOGO-IMAGE21 1 image not found...!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE21-1.webp) ![HP-SLIDE-LOGO-IMAGE11 1 image not found...!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE11-1.webp) ![HP-SLIDE-LOGO-IMAGE3 1 image not found...1](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE3-1.webp) ![HP-SLIDE-LOGO-IMAGE4 1 image not found...!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE4-1.webp) ![HP-SLIDE-LOGO-IMAGE6 1 image not found..!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE6-1.webp) ![HP-SLIDE-LOGO-IMAGE22 1 image not found...!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE22-1.webp) ![HP-SLIDE-LOGO-IMAGE23 1 image not found...!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE23-1.webp) ![HP-SLIDE-LOGO-IMAGE15 1 image not found..!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE15-1.webp) ![HP-SLIDE-LOGO-IMAGE 17 image not found.....!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE-17.webp) ![Pepsi Old Logo](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE19-1.webp) ![HP-SLIDE-LOGO-IMAGE4 2 image not found..!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE4-2.webp) ![HP-SLIDE-LOGO-IMAGE16 1 image not found...!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE16-1.webp) ![HP-SLIDE-LOGO-IMAGE5 1 image not found...!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE5-1.webp) ![HP-SLIDE-LOGO-IMAGE2 1 image not found...!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE2-1.webp) ![HP-SLIDE-LOGO2 1 image not found...!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO2-1.webp) ![HP-SLIDE-LOGO-IMAGE2 5 image not found...!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE2-5.webp) ![HP-SLIDE-LOGO-IMAGE6 2 image not found..!](https://corporatecrayon.com/wp-content/uploads/2025/10/HP-SLIDE-LOGO-IMAGE6-2.webp) ## What our clients say ### Dr Jason Fox Best Selling Author Disrupting all the typical patterns of a corporate off-site with innovative thinking extending into everything they do. All delivered with a balance of sophistication, creativity & authenticity to make innovative change happen in an multi-national. ### Mikiko Yamano Senior HR Manager Corporate Crayon offers a great service with creative ideas and tools to strengthen and enrich the content of the custom-made programs they create. They are flexible and very diligent and an ability to leverage diverse thinking based on their past professional HR experience in Asia. ### Rodney Goodland FORMER Director Talent, Capability & Culture, Luxottica Australia We engaged Corporate Crayon to help us with a culture transformation project we were undertaking across our business. What I found so refreshing about Corporate Crayon was their ability to balance the strategic objectives of the company while engaging the human side of the workplace through their creative approach, which gives them a unique and special quality. ### Leila Watts HR Director Australia and New Zealand We recently partnered with Evelyn Jackson and the Corporate Crayon team to ideate and then deliver on our employee conference in March 2021. With this conference we wanted to achieve two things 1. We wanted to kick start 2021 and bring our team together to reconnect after being apart in 2020. 2. We wanted to launch our global behaviours in a fun and engaging way that made them come to life off the page. Evelyn was fantastic in helping me realise and unpack what I wanted to achieve from the day, but more importantly she brought a real creative flare on how our goals could come to life. The Team came up with some great ideas which really play into the concept of making work more fun and playful, and we have had nothing but compliments from our employees on how much they enjoyed the day. If you’re looking to create something fresh and interactive at your next event, this is definitely the team to partner with. ### Emma Mulroney FORMER Internal Communications Lead, Luxottica Retail Australia We engaged Corporate Crayon to assist us with the creation of the OPSM values, back in 2016. It was important to us to work with a team that would create the values through data collected directly from our employees to ensure our Values were genuine. We also wanted our values to be easy to remember, inspiring and creative. Corporate Crayon delivered all of this and more! The OPSM employees absolutely loved the values when we launched them, and I am happy to say the OPSM Values are still lived today. ### Kate Berry Chief People Officer, G’Day Group I’m pleased to highly recommend the team at Corporate Crayon for their exceptional expertise in people and culture related initiatives. I have engaged Evelyn Jackson and her team of talented experts to assist my team with building a refreshed careers website, defining our Values, communicating our Employee Value Proposition, creating internal communications collateral and developing innovative eLearning training modules. All assignments were very well executed and met the project briefs. I have no hesitation in referring Corporate Crayon to other organisations. ### Claire Niver FORMER CHRO, Pepsi Bottling Ventures PPC Corporate Crayon worked in partnership with our teams to deliver visible culture change through the development and communication of our company values. The team used an insights-based approach, with a keen focus on understanding our strategic goals and our people. Their focus and care to ensure the desired impact and their creative execution is second to none. ### Esther Christen Head of People and Culture, GME Evelyn and the team at Corporate Crayon took us through each step of the process with professionalism, patience and valuable insights. We could not have developed such a strong EVP without their support. ### Matthew W. Kagel FORMER Director of Communications and Government Affairs, Pepsi Bottling Ventures The Corporate Crayon team are communication pros! Their deeply researched approach and incredible expertise in internal communications deliver strategic solutions that truly move the needle. The team’s understanding of employee motivation was key to driving engagement and action, and they’ve consistently gone above and beyond to ensure our actions are aligned with our goals. We couldn’t be more impressed with their professionalism and results! ### Sarah Langley SVP Chief People, Culture & Communications Officer, Suntory Evelyn and the team at Corporate Crayon helped us develop and implement an EVP that united our teams across the Suntory brands. With their focus on understanding our people and cultures, extensive research and authentic creative they captured the essence of who we are. If you are looking for an agency that will work in partnership and deliver great work, look no further. ### Case Studies ## We’re proud of the work we deliver. ### Kinetic IT - EMPLOYEE VALUE PROPOSITION Kinetic IT partnered with Corporate Crayon to develop their employee value proposition to attract and retain talent and drive employee engagement. Branding design, EVP ### Discovery Parks Respect at Work - BRANDING & DESIGN In response to the December 2023 Respect@Work legislation, Discovery Parks partnered with Corporate Crayon to develop a unique visual… Branding design ### Pepsi Bottling Ventures — INTERNAL COMMUNICATIONS Pepsi Bottling Ventures partnered with Corporate Crayon to conduct extensive research on internal communications, form recommendations and based on that develop a communications strategy. Internal Communication ### Pepsi Bottling Ventures — DEVELOPING & EMBEDDING VALUES We developed and embedded the new WeArePBV values and supporting behaviours for Pepsi Bottling Ventures to foster a high-performing culture. ### Suntory - EMPLOYEE VALUE PROPOSITION We developed a new EVP that captured the Suntory employer brand and best represented the brand values. ### GME — EMPLOYEE VALUE PROPOSITION GME partnered with Corporate Crayon to develop an EVP that helps attract and retain the best talent in the industry despite its smaller workforce size compared to larger talent competitors. ### Central Coast Council - EMPLOYEE VALUE PROPOSITION The Central Coast Council partnered with Corporate Crayon to develop an EVP to attract and retain a diverse talent pool with an externally unique and internally common employer identity. ### Pepsi Bottling Ventures - COMPANY & CAREERS Website Corporate Crayon developed the new Pepsi Bottling Ventures website to showcase their employer brand to attract top talent. Discover how. ### Suntory - E-LEARNING VIDEO SERIES A series of bite size video content comprising masterclasses, Q&A sessions and live e-learning across the topics leaders needed most. ### Northern Beaches Council - EMPLOYEE VALUE PROPOSITION Northern Beaches Council engaged Corporate Crayon to solve for the recruitment and retention of talent. ## Insights & Thought Leadership Stay ahead of emerging trends, research and thinking in culture, employee experience and internal communications. ![How Internal Communications Consultancy Guides Organisations Through Change](https://corporatecrayon.com/wp-content/uploads/2026/03/How-Internal-Communications-Consultancy-Guides-Organisations-Through-Change.webp) [How Internal Communications Consultancy Guides Organisations Through Change](https://corporatecrayon.com/our-thinking/internal-communications-consultancy-guides-change/) - March 30, 2026 ![How Brand Design Services Build Stronger Brand Identity in Australia](https://corporatecrayon.com/wp-content/uploads/2026/03/How-Brand-Design-Services-Build-Stronger-Brand-Identity-in-Australia.webp) [How Brand Design Services Build Stronger Brand Identity in Australia](https://corporatecrayon.com/our-thinking/brand-design-services-stronger-identity-australia/) - March 28, 2026 ![How Strategic Internal Communications Boosts Engagement and Retention](https://corporatecrayon.com/wp-content/uploads/2026/03/How-Strategic-Internal-Communications-Boosts-Engagement-and-Retention.webp) [How Strategic Internal Communications Boosts Engagement and Retention?](https://corporatecrayon.com/our-thinking/strategic-internal-communications-employee-engagement-retention/) - February 24, 2026 --- _View the original post at: [https://corporatecrayon.com/why-us/](https://corporatecrayon.com/why-us/)_ _Served as markdown by [Third Audience](https://github.com/third-audience) v3.5.3_ _Generated: 2026-04-30 18:32:57 UTC_